Challenges

Act-On is a leading provider of Marketing Automation and we were looking to augment our marketing prowess with equally matched Sales Automation. As with most sales teams we struggled to reach our prospects via phone in a timely manner. It was also difficult to manage lists and determine who we should call and when.

Solution

We looked at several vendors, but based on ease of rollout, feature set, and intrepid support we happily chose InsideSales.com. The basic feature set already gave us amazing results and as we quickly found out InsideSales.com is always improving things. In fact, after they made a quick upgrade to our installation one of my reps commented that the change was immediately noticeable—he was getting into significantly more conversations.

Results

We had immediate results because of the short learning curve, the technology is easy to use, and allowed the sales team to be productive immediate from day 1. The team loves it and continues to use it.

How To

At Act-On we build products to optimize marketing and some sales functions. I was very interested to read the research that InsideSales.com conducted and see how that came to life in their PowerDialer suite and sales tools. I quickly realized that the InsideSales.com approach, findings, and products are perfectly aligned with ours at Act-On. In short, the two areas where any company can realize big gains are how Quickly they respond to leads by phone and how Often they respond to a lead before relegating them to a drip campaign. InsideSales.com and the PowerDialer Suite is research based and exceeds our expectation for phone productivity for my sales team.