Market Analyst
Dun & Bradstreet
Canada
Insurance Care Direct
Insurance Care Direct Triples Sales Productivity
“Overall sales have tripled,” Cohen said, “due primarily to the increased call attempts, immediacy of response, and streamlining of the lead management process.”
He continues, “Our lead providers typically resell each lead two to five times so that prospective insurance applicants have several options to find the best solution for their needs. We like to be first to contact them to demonstrate our commitment to follow-through and promptness in meeting their needs. We also nurture our leads more consistently with email drip campaigns and the dialer than everyone else.”
He goes on to explain, “We left another provider with predictive dialing capabilities because of problems they had and because the predictive dialer solution is not nearly as elegant as the PowerDialer and Lead Management capability provided by InsideSales.com. The PowerDialer demonstrated incredible productivity but doesn’t sacrifice the human touch and personalization like predictive dialers do. Our net results are greater.”
More Tools to Employ
Insurance Care Direct is also a pioneer in work-at-home employees, allowing hundreds to save commuting time as they respond to leads and service customers right from their home office. The hosted dialing and CRM solution by InsideSales.com facilitates this, even tracking time, call statistics and sales closed for payroll and performance management.
Cohen reports that they are now fine-tuning the lead routing capabilities and are working on ways for the a hot transfer to be done from sales to the verification department, saving even more call backs and hassles for the customer. They are also pioneering direct order transfer to carriers to lessen time lag and increase data integrity.
InsideSales.com is investing heavily in the solution for Insurance Care Direct and many other insurance providers to continue to solidify itself as the market leader in Lead Management for the Insurance industry.
About Insurance Care Direct
Insurance Care Direct was formed by ABS Health, Inc to provide a simplified way of obtaining health insurance. They represent the largest health insurance carriers in the nation and are a true “one-stop shop” for health insurance. Insurance Care Direct is dedicated to a no-nonsense approach, focusing on providing insurance options in a timely and cooperative manner and at an affordable cost.
With more insurance providers entering the online marketplace, large agencies like Insurance Care Direct are becoming increasingly competitive by using technology to follow up on lead inquiries faster and more consistently than the competition. Seth Cohen, Vice President of Operations at Insurance Care Direct is now using InsideSales.com, the leading provider of hosted lead management with integrated power tools like dialers, voice messaging, and real-time lead delivery to triple his team’s results.
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