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Mark Pardy
Market Analyst
Dun & Bradstreet
Canada

InsideSales.com Announces salesforce.com Dreamforce '11 ResponseAudit Results

Lead response pioneer does largest research study of its kind on 3051 salesforce.com customers; average phone response time of 42.3 hours, average response attempts 1.1, with 48.6% never responding at all.

San Francisco, CA — August 31, 2011 — InsideSales.com announced its 4th Annual Dreamforce ’11 ResponseAudit from among 3051 attendees at the salesforce.com Dreamforce ’11 trade show in San Francisco today. This study breaks the record for the largest lead response study ever conducted in 2009.

Each year InsideSales.com conducts several studies where it submits fictitious “leads” on the corporate web sites of participants and tracks how fast companies respond, how persistent they are, and what kinds of practices they use in their Lead Response Management.

"Once again, winners did really well." says Dave Elkington, CEO of InsideSales.com. "But we are disappointed that the bar is still so low for most companies. Companies obviously don’t know they can increase their results by roughly 350% or they would be all over this."

Companies that responded within 5 minutes are shown here:

Rank	Dreamforce ’11 Attendee	Time (M:SS)
1^st	SYMANTEC CORP.	0:51*
2^nd	MIR3	0:54
3^rd	MEGAPATH	1:20
4^th	CPI SECURITY SYSTEMS	1:22
5^th	NOVATION CAPITAL, LLC	1:36
6^th	INTACCT CORP	1:56
7^th	TREEHOUSE INTERACTIVE	2:00
8^th	INTERACTIVE INTELLIGENCE, INC.	2:32
9^th	AVI-SPL	2:38
10^th	DIGIUM	3:22
11^th	AMCOM SOFTWARE	3:32
12^th	WORKSHARE, INC.	3:47
13^th	APAC CUSTOMER SERVICES, INC.	3:50
14^th	MARIN SOFTWARE	3:59
15^th	WEALTH ENGINE	4:51
16^th	RAPID ADVANCE	4:52

*InsideSales.com excluded itself though it responded in 22 seconds.

So what does this research mean?

Harvard Business Review in conjunction with InsideSales.com found that firms responding to a lead within 1 hour are 60 times more likely to make contact than firms waiting 24 hours.

Only about 27% of internet leads ever get contacted. InsideSales.com technology users have demonstrated ability to contact up to 92% of web-based leads (3.5x increase.)

Inc. Magazine, on July 6th, 2011, published "How to Best Harness Inbound Marketing Leads" and highlighted the original research by Dr. James B. Oldroyd, and David Elkington, CEO of InsideSales.com in 2007. This landmark research forever changed the landscape of internet marketing.

InsideSales.com is conducting seminars at Dreamforce ’11 in meeting room P5 about its research and best practices. Companies can pick up their ResponseAudit results and seminar participants receive a hoodie sweatshirt.

About InsideSales.com

InsideSales.com recently announced their new PowerDialer for Salesforce 4.0 and their new Click-to-Call for Salesforce. InsideSales.com has conducted over one dozen ResponseAudits studies with over 8000 companies highlight the importance of immediate and persistence. They are in booth #208 at Dreamforce ’11, the annual trade show by Salesforce.com. InsideSales.com is a leading Salesforce AppExchange vendor.