The Trick to Nurturing Sales Leads
Mathew Sweezey

11:15 AM

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"Not all nurturing is the same. There is a big difference between nurturing for marketing, and nurturing for sales. The key difference is the goal. Sales nurturing programs should be rapport building, and help give sales an excuse to reach out."
— Mathew Sweezey

Session Overview

If sales only had to focus on selling, then the world would be in perfect balance. Sadly, sales has to do a lot more than just "sell." They have to nurture their leads and stay in front of them over a long sales cycle. This can be made much easier with lead nurturing.

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