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Fax Marketing software

Do people still use fax machines? Yes.

They are more prevalent in some industries than others, but the fax machine is alive and well. In fact, it is more powerful than ever if used the right way; with permission.


Faxing is unique because it happens in near real-time but delivers a hard-copy; a real deliverable that the prospect is able to look at and feel. Studies that we have done show that faxing wins out over direct mail and email for response rates. Why?

When was the last time you received a fax that you didn't at least look at? You probably can't answer the same way for email or direct mail.

Quite often, receptionists or gatekeepers have you fax your info to them and they hand-carry your fax to the person you are trying to reach. Can email beat that?

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When you click "Start Free Trial", the system will send you a confirmation email containing a link to your free trial account.

Years ago marketers used the fax as a marketing tool, and like email, it was abused. Unsolicited faxing has nearly gone away because of stiff fines enacted in over 30 states. None of these are in force when you have permission to fax, and since few marketers are willing to go through the steps necessary to get and track permission to send a fax, this great medium is now wide open if you use it the right way.

There are a few problems with fax marketing software: it costs more than email, it is only black and white, and it is very time consuming unless you automate. We automate.

InsideSales.com gives you the ability to fax from a pre-defined library of faxes with one click. We track who gives permission, which faxes you sent, when you sent them, and response rates for each fax.

We give you the ability to enroll prospects who give permission into a daily, weekly, monthly, or quarterly faxing subscription service.

We even give you templates, rules and guidelines to preparing a fax that pulls higher responses.

 
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The Fax Machine is Alive and Well

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