They are more prevalent in some industries than
others, but the fax machine is alive and well. In fact, it is more
powerful than ever if used the right way; with permission.
Faxing is unique because it happens in near real-time but delivers
a hard-copy; a real deliverable that the prospect is able to look
at and feel. Studies that we have done show that faxing wins
out over direct mail and email for response rates. Why?
When was the last time you received a fax that you didn't at least
look at? You probably can't answer the same way for email or direct
mail.
Quite often, receptionists or gatekeepers have you fax your info
to them and they hand-carry your fax to the person you are trying
to reach. Can email beat that?
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Years ago marketers used the fax as a marketing tool, and like email,
it was abused. Unsolicited faxing has nearly gone away because of stiff
fines enacted in over 30 states. None of these are in force when you have
permission to fax, and since few marketers are willing to go through the
steps necessary to get and track permission to send a fax, this great
medium is now wide open if you use it the right way.
There are a few problems with faxing: it costs more than email, it is
only black and white, and it is very time consuming unless you automate.
We automate.
InsideSales.com gives you the ability to fax from a pre-defined library
of faxes with one click. We track who gives permission, which faxes you
sent, when you sent them, and response rates for each fax.
We give you the ability to enroll prospects who give permission into
a daily, weekly, monthly, or quarterly faxing subscription service.
We even give you templates, rules and guidelines to preparing a fax that
pulls higher responses.
InsideSales.com™
is the only provider of on-demand lead management CRM solutions with built in dialers and telephony integration
specifically designed for responding quickly and consistently to every lead you receive. We call it Lead Response Management. We make selling through the web and over the phone easy. We tie directly to forms on your website that import your leads directly into
the CRM, then we route the lead and check to see if reps are standing by. We then trigger callbacks to your leads in seconds with our power dialer; dramatically increasing the number of contacted and qualified leads you receive. We then help you manage prospects, work deals,
and manage customers all out of one system. Our reporting lets you truly analyze from your lead sources all the way to dollars in the house. And with our unique 'pay for what you need' fee structure you never need to make large capital
investments for enterprise class systems. You can purchase a user seat, outbound dialer seat and inbound agent seat on a per-agent basis
paying only for what you need at one low rate. Sign up for a free trial, start dialing and see how it can increase your sales in 10 days or less.
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