As usual, the seed of a seismic shift begins with a Big Idea. That’s the easy part. Then comes the impossible mission: Making it work.
This is the challenge Ken Krogue and his company are facing this week.
Ken, Founder and President of InsideSales.com, and CEO Dave Elkington, and their collective team decided to create and run the equivalent of a major trade show online. So far so good. The savings in facilities, travel, catering, booths, printing, computer/internet and labor are clearly a great idea. The ability to prepare up until the very last minute (no need to worry about locking down travel arrangements) is pretty appealing as well.
Here’s the impossible part: Since the focus is sales, the team wanted the top sales minds in the world to present. They scoped out 62. While they were at it, they also decided it would be great to set a world record for a virtual sales trade show.
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