How do we get people to engage in a discussion, to write comments on our blog?
We honestly didn’t know.
So we asked our friends at SEO.com, the experts.
Many of you may know that InsideSales.com and George Wythe University partnered to pull off the Glenn Beck at the Capitol black tie fundraising event on May 30th at the Utah State Capitol at $500 per seat. We had over 400 dignitaries, executives, politicians, philanthropists, and supporters of patriotism, statesmanship, and good books there for an amazing night of great food and awe-inspiring entertainment. It was all capped off by a video introduction by Mitt Romney and nearly an hour listening to the ever-amazing Glenn Beck.
What you may not know was that Glenn told the story of Rachell Harkey, the 14-year-old girl in the audience, who along with her friend Sara Patterson and a table full of kids under 18, raised their own $500 and more to be at the event. They went door-to-door and raised pennies-a-page in their read-a-thon just to be there.
In the middle of Glenns story he paused and said he had gotten his wifes permission to donate $25,000 to these girls read-a-thon on behalf of George Wythe University. Everybody was stunned, then broke into applause that ended in a standing ovation. He challenged these girls to get reading quickly and said, “Only in America!”
Well I sat back […]
I was reminded yesterday of a major turning point in my life. It was sixteen years ago and I was the Marketing Director at Infobases, Inc. Paul Allan and Dan Taggart were the two founders and they had recruited me away from my Sales Manager position at Computers Made Easy, the Novell Platinum reseller in the Provo Area. They went on to start Ancestry.com and MyFamily.com and now Paul Allen has launched FamilyLink.com.
I think they recruited me because I had lots of cool ideas for marketing, even though all of my career and background was in sales. My hobby, love, and background from the military was strategy and marketing was the purest form of strategic thinking I could find in the business world.
A close friend of mine, Jon Heaps, was the VP Sales and was selling up a storm. I was over Marketing and Dan Taggart, in his customary direct approach asked me a very pointed question in front of the whole team, “When are you going to start bringing in sales?”
That question brought me up short. I thought I had been doing lots of things, and I had. But doing lots of things and bringing results are often two very different […]
In July we improved salesforce.com, importing, and the dynamic dialer.
Really salesforce.com is a fantastic application, we just improved our AppExchange product. The first upgrade was an warning to our clients of possible errors and downtime they may experience if they change a user password in salesfroce.com or insidesales.com. The second enhancement we made was to the allow the user to view the salesforce.com campaign history in the dialer.
We did not forget our clients using the dynamic dialer. Now when building a query in the dialer you can see many more options in the dropdowns you are using to build the query. By expanding the boxes you can more quickly click on the options you are wanting to filter on.
Back in the old days (last month) when importing data into a date field the data had to be formatted like yyyy/mm/dd. Now you can use just about any format you want to populate the date field. The date format of “sometime mid- summer 2009″ still won’t work. Also, Sunday, February 17, 1974 drops the day so you will have to talk to Rain Man to get the day back.
