Author Archives: Sterling Beck

Sales Tip – How to Price Something to Sell

A good friend of mine recently told me that his wife had started selling handmade mittens online. He showed me the items and I was amazed at the quality. “How long does it take her to make a pair of
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A Lesson in Customer Service from Thomas Cook

Bob Farrell is well-known for founding Farrell’s Ice Cream Parlors. For the past three decades, he has offered corporate seminars and provided motivational speaking on the topic of customer service. He famously recounts a letter he received after he sold
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