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I first heard of ‘Web 2.0’ from Chris Knudsen and Dave Beisinger, at a vidcast company called 10SpeedMedia.  They were helping us make micromercials to test web video as a new lead generation media.  They told me enough to get me very interested.

As my research about Web 2.0 began on Google in the summer of 2006, I started with Tim O’Reilly’s landmark article ‘What Is Web 2.0’ and expanded from there.  I read Paul Graham and Andrew Keen and dozens of others and was enthralled and amazed at the point and counterpoints surrounding the Web 2.0 buzz.

I wanted to see how all of this related to sales.  I immediately wondered what ‘Sales 2.0’ would look like.  I  knew someone espousing Sales 2.0 would be close behind.

Sure enough.  I soon found that everybody out there had come up with their version of ‘Something 2.0’: Call Center 2.0, Business 2.0, Marketing 2.0 and Small Business 2.0 to name a few.  The common thread was that they all linked back to the disruptive change brought about by the Internet. 

It was August of 2006, I couldn’t find a thing on the web about Sales 2.0.  I bought the domain Sales2-0.com to have a way to communicate our thoughts.

I didn’t […]

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