10 years ago, Salesforce revolutionized the SaaS space by introducing the AppExchange, the world’s foremost business app marketplace.
Salesforce created an environment where organizations could find, download and review solutions that help them sell their products and run their businesses more effectively.
Today, the AppExchange is a vital part of the Salesforce ecosystem valued at $272 billion. There are thousands of apps available, ranging from prescriptive dialers to digital proposals, and many more.
InsideSales.com on the AppExchange
“Participating in the Salesforce AppExchange is one of the best sales and marketing decisions we’ve ever made,” said Dave Elkington, CEO and founder of InsideSales.com.
The AppExchange ranks among InsideSales.com’s top five demand-gen channels in terms of closed bookings.
And this demand converts to customers at the highest rate for our small-business and mid-market customer segments.
Business value keeps increasing
InsideSales.com benefited early on by recognizing the benefits of participating in the AppExchange and purchasing advanced marketing.
As the marketing programs associated with the AppExchange and the popularity of the site have increased, we have seen steady growth in the number of quality leads.
We’re thrilled to celebrate the 10th anniversary of the AppExchange, which has been a significant source of customer success.