Tag Archives: Lead Response Management

How to Avoid Losing a Sale: 5 Common Inside Sales Mistakes (Part 2)

The Importance of Contact Time and How to Close a Deal In continuing with the theme (from a previous  blog) of common mistakes sales reps make that result in lost sales, here are 2 more examples of common mistakes and
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What is Inside Sales – Vocab Definitions to Know

Here at the Insider, we understand that for new followers some of the words we use might go completely over your head – especially for some of you newbies. So to help out in understanding what we are writing about
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Lead Response Infographic

Inside Sales fundamentally changed with the ground breaking research first released in 2007 revealing best practices to responding to marketing generated leads. The topic has lead to a Harvard Business Review article, Inc. Article, and countless others. It has been downloaded over eighty
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Inc. Magazine Highlights MIT / InsideSales.com Study “How to Best Harness Inbound Marketing Leads”

Inc. Magazine has just become another major publication to note the importance of our research on responding immediately and persistently to inbound leads. Eric Markowitz is a well known writer for Inc., Vanity Fair, and the Washington Square News and
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The (Increasingly) Not-so-Secret Reasons You Need a Better Lead Generation Team

The message of Monday’s blog this week is short and sweet: If you’re a B2B sales organization, it’s more important than ever to have a dedicated lead generation and qualification team. The Bridge Group’s Matt Bertuzzi showed recently that 43%
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Monday Quick Hit: For Marketing Sherpa’s Ann Holland, the Drum Beats On

When Ann Holland from MarketingSherpa asked Dave Elkington and I to present InsideSales.com’s research findings with MIT and Kellogg back in 2007, I’ll admit we were excited for a chance to “show off” a little bit what we thought was
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Inside Sales: Two Hidden Metrics of Prospecting That are Hurting Your Sales

Most of the common marketing and sales and metrics—click-throughs, impressions, sales cycle, revenue per deal—don’t really need an explanation. But there are two metrics where a lot of companies we’ve worked with have holes in their sales process.

  • Response time to first contact on Web leads:
  • How soon after a new Web lead comes in does a sales rep make the first contact attempt, and how long after it came in did they actually make contact? Every single piece of data we’ve ever researched shows that for Web-generated leads, immediate response is crucial . . . .
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    Sales Management – “Hello, Massive Disconnect? This is Your Friend, Crappy Performance.”

    I bumped into this post on The New Sales Economy, and thought it was a worthwhile read on inside sales best practices (thanks to Trish Bertuzzi for the link). Using The Bridge Group’s data, author Chad Levitt asks nine highly
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    5 Ways to Rethink Your Marketing Niche – What Is Your (and Your Company’s) Real Expertise?

    In our never-ending search for the “perfect marketing campaign,” we as marketers can occasionally get trapped into thinking that “outside the box” is better. Sometimes, it’s simply better to focus on our core competencies. When push comes to shove, we
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    Technology Causes Problems—Technology Solves Them Too

    Technology has trained us to expect things, NOW. When I have a question I’ll Google it and millions of possible answers will be at my fingertips in .27 seconds. I forget that I used to have to go to the
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