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Lead Generation Companies Are Finally Responding Faster to Their Leads: Latest InsideSales.com Research Shows

InsideSales.com releases latest annual research on lead response times for the lead generation industry which has been done over the last three years and shows a dramatic increase of their speed of lead response by nearly 40 hours, now the fastest industry ever tested.

LeadsCon 2013 Las Vegas

LAS VEGAS - March 19, 2013 - InsideSales.com, the leading provider of sales automation and analytics for inside sales professionals, today announced the web-based lead response results of the attendees of LeadsCon 2013. The rankings were announced by Ken Krogue, President and co-founder of InsideSales.com, at the LeadsCon show in Las Vegas at the Mirage Hotel during his keynote presentation.

Comparing the results from a benchmark study completed in 2010, attendees of the show responded an average of 39 hours faster. In 2010, LeadsCon attendees responded in 56 hours and 5 minutes compared to 2013 where attendees responded on average in 17 hours and 17 minutes, with the fastest response being 12 seconds.

“It’s exciting that companies are beginning to see the importance of quickly responding to web-generated leads in order to increase contact and qualification rates,” Krogue said. “When we pioneered the lead response with Dr. James Oldroyd when he was at MIT, he showed a lead has a 100x higher chance of being contacted and 21x higher chance of qualifying if contacted within 5 minutes compared to just 30 minutes. While LeadsCon attendees still have room for improvement, these companies are certainly moving in the right direction like never before.”

The top 50 companies with their response times and response attempts are listed below:

Company Name

Rank

Call Time

Email Time

Ingram Medical

1

0:00:12

-

InsideSales.com

2

0:00:18

0:00:01

Vivint

3

0:00:28

-

Endurance Warranty

4

0:00:32

0:02:30

Quicken Loans

5

0:00:41

20:54:38

The Federal Savings Bank

6

0:00:46

0:06:56

ActiveProspect

7

0:00:54

0:00:01

Brandman University

8

0:01:16

20:27:16

KB Synergy

9

0:02:12

0:19:09

Jones International University

10

0:02:36

-

SelectQuote

11

0:03:16

0:01:32

CorvisaCloud

12

0:04:28

19:41:34

MDT Direct

13

0:05:07

-

Shore Mortgage

14

0:05:15

0:00:01

Speed to Contact

15

0:07:59

0:12:02

Total Attorneys

16

0:08:20

0:00:34

boberdoo.com

17

0:08:43

0:00:04

SendGrid

18

0:09:07

0:05:36

Safeco

19

0:11:11

-

Bills.com

20

0:13:04

0:05:33

LeadQual

21

0:13:14

-

Penn Foster

22

0:15:55

0:00:10

The Princeton Review

23

0:18:39

0:00:43

NoCostRefi.com

24

0:21:32

-

UnsubCentral

25

0:21:40

17:52:48

Accurate Append

26

0:24:04

0:25:09

The DelFin Project

27

0:24:07

-

Efinancial

28

0:28:03

0:24:10

eGenerationMarketing

29

0:29:10

-

TeleSign Corp

30

0:37:58

1:10:34

Loan One

31

0:45:02

-

UL IDES

32

0:47:32

4:48:31

Payvia

33

0:48:17

0:55:08

Log My Calls

34

0:53:06

0:55:08

Northcentral University

35

1:06:51

0:04:11

RMC Vanguard

36

1:06:51

0:02:33

Three Deep Marketing

37

1:07:50

-

IMG

38

1:13:14

0:00:09

TriOS College

39

1:13:20

0:00:09

Platt College

40

1:18:31

0:00:16

Cake Marketing

41

1:25:55

0:00:26

Little Brook Media

42

1:29:27

1:30:18

Precise Leads Inc

43

1:29:28

47:05:16

Leads360 Inc

44

1:29:48

-

SoftVu LLC

45

1:47:19

-

Innovate Media

46

1:49:16

1:50:52

Gragg Advertising

47

2:18:34

2:25:06

Geary LSF

48

2:21:03

-

SBBCollege

49

2:31:17

2:35:52

RTK Media Inc

50

3:30:16

-

The average response time of companies audited in lead response study was 42 hours and 43 minutes across more than a dozen research studies since 2007. These studies have included over 16,000 companies.

To download a subset report of the LeadsCon 2013 ResponseAudit data, visit the InsideSales.com research page. For more information about ResponseAudit, to access your own ResponseAudit, or request a one-time free lead response analysis, visit www.ResponseAudit.com or call (866) 498-6434.

About InsideSales.com, Inc.

InsideSales.com is the worldwide leader in cloud-based, sales automation and predictive analytics for inside sales professionals. Their PowerDialer for Salesforce 5.0 has been one of the most popular applications on the salesforce.com AppExchange for over five years. The company was recently recognized #9 by Inc. Magazine for employee growth in Utah and #347 of the 500 Fastest Growing Companies on Deloitte’s 2012 Technology Fast 500. The company was also named Service Provider of the Year by the American Association of Inside Sales Professionals (AA-ISP). InsideSales.com enterprise customers include ADP, Dell, Gannett Local, Inc., Marketo, ON24, Re/Max Cornerstone, Seagate, Groupon and more. To try the technology with your sales team, visit: www.insidesales.com.

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