| Online Insurance Provider Uses Hosted Software to Manage Marketing Campaigns to Associations and Membership Groups
National Insurance Products uses lead management solution from InsideSales.com to provide individual health and life insurance products to membership groups and large associations
November 13, 2007 — Provo, Utah — Using in-house licensed agents and a network of independent agents across the U.S., National Insurance Products, Inc., combines an interactive online marketplace for insurance products with the hosted campaign management technologies of InsideSales.com to partner with associations and membership groups to serve the healthcare needs of their individual members.
“We did quite a bit of research before we went with InsideSales.com as the best solution to manage the unique marketing campaigns we promote for each of our partners,” explains Michael Macleod, President of NationPro.com. He goes on, “Our strategy is unique in that we bring online a significant network of agents and providers to service the entire individual membership of large associations.”
InsideSales.com provides web-based lead management solutions with campaign management and built-in dialer technology that often triples individual productivity of agents trying to sell and respond to leads.
“We needed to scale to keep up with growth as we continue to generate partnerships and referral partners.” Michael continues, “It is important to track the individual lead sources to see what is producing the best for us and for our partners. We are continually adding new functionality that InsideSales.com offers. We have a person on our team that tried a solution that combined the leading hosted CRM with a hosted dialer company but it really fell short. When there were problems we couldn’t get them all in one room to fix it. InsideSales.com is the only fully integrated solution we could find.”
InsideSales.com uses a patent-pending web-based dialing technology that actually calls the sales rep first, and then calls the prospect and bridges the two together. Individuals must have a direct-dial number, an internet connection, and a computer. Their new web-form callback technology triggers a callback in seconds to leads generated over the web.
“The insurance industry is on the leading edge for selling over the internet,” says Dave Elkington, CEO of InsideSales.com, “we have adapted our solution to leverage lead providers, agencies, and carriers to automate most of the web marketing process to ensure the highest levels of contact and qualification ratios in the industry. A recent MIT study reveals that responding to leads quickly is far more important than we ever thought. Our lead response management and auto dialer technology puts NationPro far ahead of their competition.”
Press Contact:
Ken Krogue
InsideSales.com.
1335 West 1650 North, Suite C
Springville, Utah 84663
1-801-853-4070
About National Insurance Products -- www.NationPro.com
Headquartered in South Florida, NationPro serves as a General Agent for the top major medical carriers in the United States. They combine proprietary technology with an interactive online marketplace to enable consumers to shop for, compare, and purchase individual health insurance, life insurance and other related products. They utilize a combination of in-house licensed agents and a network of independent agents across the U.S. to partner with PEO's, staffing agencies, associations and membership groups to serve the healthcare needs of individual members.
About InsideSales.com
InsideSales.com is a leading provider of Lead Management solutions. The InsideSales.com solution provides tools to help companies manage leads generated through web sites and other marketing initiatives, and to enhance and optimize their lead response strategies. These tools include mixed-media web form callback, autodialers, outbound dialers, power dialers, inbound call routing systems, voice broadcasting, and automated mixed-media “drip” campaign solutions. All of these tools are hosted and provided on-demand. 300 companies worldwide, including Omniture, Franklin Covey, Whisper Creek Log Homes, and Prosper Learning, Inc., use InsideSales.com’s solutions. For more information, visit http://www.InsideSales.com. |
 Start a Free Trial Now! |
|
|
| When you click "Start Free Trial", the system will send you a confirmation email containing a link to your free trial account. |
 Marketing
Automation |
|
|
|
 Campaign
Management
Collateral
Management
Campaign
ROI Tools
Lead
Management
Telephony
Integration
Reporting
and Analytics
|
|
|
| Sales
Automation |
|
|
|
Account/Contact/Deal
Management
Activity
Management
Calendaring
Outlook
Sync Functionality
Document
Management
Forecasting
Region
Management
Reporting
and Analytics
|
|
| |
| Customer
Support Automation |
|
|
|
Case
Management
Resolution
Management
Knowledgebase
Management
Highly
Flexible Access Control
Customer
Product Management
Knowledge
Management
Reporting
and Analytics
|
|
| |
|
