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InsideSales.com
Announces 2008 ResponseAwards Winners for Salesforce.com Dreamforce
’08 Sponsors
InsideSales.com performs a
‘secret shopper’ ResponseAudit on every website of
the Sponsors of Dreamforce ’08 and gives a ResponseAward to
recognize the three fastest responses to Web leads by 124 Sponsors at
Dreamforce ’08 in San Francisco
Provo, Utah — August 21st, 2008 — InsideSales.com
announced the 1st, 2nd, and 3rd Place Winners of the 2008
ResponseAwards from over one hundred sponsors with booths in the expo
hall of the Salesforce.com Dreamforce ’08 trade show in San
Francisco.
Winners are:
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|
| Placement |
| 1st
Place |
| 2nd
Place |
| 3rd
Place |
|
| Dreamforce Sponsor |
| Riptide |
| ReachForce |
| OnDialog |
|
| Response Time |
| 2
minutes 47 seconds |
| 3
minutes 12 seconds |
| 4
minutes 38 seconds |
|
|
|
39.5% of the Dreamforce Sponsors
responded by phone with the average response time by phone of 44
hours, 31 minutes, and 8 seconds. Of companies
that responded by phone the average phone attempts was 1.14
times.
53.2% of the Dreamforce Sponsors responded by email, with the average
response time by email of 13 hours, 14 minutes, and 24
seconds. Of companies that responded email the average
email attempts was 1.45.
Winners were determined by ResponseAudit by InsideSales.com, the
technology that tests, tracks, and records email and phone responses to
inquiries submitted to a company Web site. ResponseAudit
representatives used ‘secret shopper’ tactics,
posing as prospective buyers by submitting fictitious contact
information on each Dreamforce Sponsor website.
The 2008 Response Awards were given for the three fastest responses by
phone by live representatives. Email responses were not
reported because of passive auto-responders with ‘canned
content’ that do not facilitate live discussions.
“We congratulate the winners of the 2008 Dreamforce Sponsors
ResponseAwards as shining examples of best practices,” says
Dave Elkington, CEO of InsideSales.com. “B2B
high-tech customers can look to these companies as providing the
epitome of responsiveness. These are the best of the best at
getting back fast to Web inquiries.”
Recent lead
response management research from MIT shows the odds of
making contact with a Web-based inquiry increases 100 times if
attempted within five minutes of submission of the inquiry.
Mr. Elkington continues, “We have found that companies spend
a great deal of money to generate leads then let them sit and cool off
before anyone calls them. We hope to change that.”
Dreamforce Sponsors may contact the ResponseAudit team to learn their
audit results by dialing 866-342-5370.
Additional awards will be given yearly in other Web-based
industries.
About InsideSales.com
InsideSales.com was the first hosted lead
management solution with built-in power
dialer technology specifically for
B2B. InsideSales.com pioneered the field of lead response
management (LRM) and gained recent prominence with research
in conjunction with Kellogg and MIT on the impact of immediate response
to Web leads. On the heels of the recent announcement of the
release of their Lead Management Suite for Salesforce.com including
their flagship PowerDialer
product, InsideSales.com also announced a voice messaging tool called
JabberDog for Salesforce and an inbound screen-pop product called
ResponsePop for Salesforce.com. To learn more visit http://www.InsideSales.com.
InsideSales.com
Contact:
Ken Krogue
801-853-4070
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