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Provo, Utah — March 21st, 2008 — InsideSales.com announced
today that Technology Marketing Corporation’s (TMC®) Unified
Communications magazine has selected ResponseSwamiTM–The
Lead Response Management Suite by InsideSales.com as a recipient of its
first Product of the Year Award for 2007. This is the third award
that ResponseSwami has received in three months. InsideSales.com
is the leader in on-demand lead management solutions and was the first
online CRM with built-in dialer technology.
ResponseSwami is a Web and telephony
technology that allows any company to capture contact information from
a Web visitor when they fill out a form on the company Web site and calls
them back in seconds. It captures the contact information, looks
up the correct sales person, gets the sales person on the phone, and then
calls back the Web visitor within a few seconds; dramatically increasing
contact and qualification rates.
“Unified Communications magazine has bestowed its first Product
of the Year Award to InsideSales.com’s ResponseSwamiTM – Lead
Response Management Suite,” stated Rich Tehrani, TMC
President and Group Editor-in-Chief of Unified Communications. “They
have demonstrated excellence in technological advancement and application
refinements and we are proud to honor their commitment to innovative technologies.”
Recent university
research by Dr. James Oldroyd of MIT demonstrates that the odds of
making contact with a person who fills out a form on a Web site in 5 minutes
versus waiting 30 minutes drops by 100 times. This same research shows
a 21 times decrease in qualification rates (categorized by Dr. Oldroyd
as setting a first appointment) within the same time period.
This new field of study has been called Lead
Response Management (LRM) and was pioneered by InsideSales.com in
conjunction with Dr. Oldroyd.
About InsideSales.com
InsideSales.com offers their patent-pending lead response management solution
to help companies manage leads generated through web sites and marketing
initiatives. The unified platform of integrated on-demand response
tools includes an outbound power
dialer, lead management database,
skills and geography-based lead routing module, autodialer,
guided voice messaging, hosted ACD and IVR, and pop screen technology
that shows Web visitor statistics to the sales representative before they
call. InsideSales.com integrates with online CRM solutions like
Salesforce.com and Web analytic solutions like Omniture. For a dialer
evaluation go to http://www.InsideSales.com.
About Unified Communications magazine
New in July 2007, Unified Communications magazine is devoted to educating
enterprise decision makers on why and how they need to deploy unified
communications (UC) solutions. Every issue of Unified Communications
magazine features a comprehensive news section; case studies of successful
deployments and lessons learned; interviews with leading hardware and
software companies; and an 'industry' section, featuring analysis of important
mergers and acquisition, partnerships and a Wall Street perspective on
the unified communications market. Unified Communications has a
subscriber base of 41,509.
Press Contact
Ken Krogue
801-853-4070
press@insidesales.com
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