|
InsideSales.com
Unveils ResponseVoiceTM, the Next Generation in
Phone Integrated Web Analytics, enabling Web site Toll Free Response
Tracking
InsideSales.com,
the leader in Lead Response Management, announces the release of new
technology that ties inbound calls from a Web site, to user behavior
within Web analytic tracking solutions
Provo, Utah – March 5,
2008 – InsideSales.com, the leader in Lead Response
Management, today announced the release
of ResponseVoice, a technology enabling analysis of Web-driven phone
calls, by linking calls to Web visitor analytics.
ResponseVoice, another product within in the InsideSales.com suite,
gives marketers visibility and optimization capabilities around Web
site visitors that call a companies toll free number displayed on their
Web site.
ResponseVoice helps address a
Web site lead capture method generally overlooked by Web
marketers. It extends InsideSales.com’s response
capacities, and offers more tools to marketers to drive more leads and
increase lead qualification rates.
“Savvy Web marketers
invest heavily in Web analytics solutions to help them track the trail
of visitors on their Web site, measuring and tweaking to improve the
reactions to specific initiatives as they guide the behavior they
desire,” explained Jeff Adcock, Vice President of Strategic
Alliance Sales for InsideSales.com, “But the trail disappears
the moment a visitor chooses to pick up a phone and dials the phone
number listed on the site. ResponseVoice fills this gap in
visibility and has an immediate impact on lead
conversion”.
ResponseVoice is available with
two different modules:
- ResponseVoice
Analytics: is integrated with a company’s Web
site analytics tracking solution. Every phone call driven
from a company’s Web site is tracked as a success event
within that analytics solution. Behavior tracking and optimization can
be preformed to optimize more and better phone calls driving more leads
and sales.
- ResponseVoice
Capture: is integrated with a company’s
CRM. As Web site visitors call into a toll free number,
ResponseVoice Capture adds or updates the lead’s information
in the CRM, adding enriched contact info using reverse lookup data,
adding lead Web site visit data, and delivers all information to the
sales rep when they receive the call.
“The release
of ResponseVoice is significant in that it bridges the gap between
online Web analytics and offline call response,” said David
Elkington, CEO of InsideSales.com. “It effectively
opens up the world of offline response to the power of the
Internet. We are thrilled to offer this product and all its
benefits to our customers and partners.”
About
InsideSales.com
InsideSales.com was the
first online lead
management CRM with built-in power
dialer technology. It provides demand
generation solutions with embedded dialers.
Their patent-pending lead response management solution gained
prominence with the recent
research from MIT on the impact of immediate response to
leads. These tools include an award-winning
immediate response Web form callback (ResponseSwami), autodialers,
power dialers, inbound call routing systems, voice broadcasting, and lead
nurturing solutions. For more information visit
http://www.InsideSales.com.
|