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Kellogg Lead Response Management Study:
This is a study focused on identifying WHEN the best time was to efficiently contact web-generated leads, and HOW to generate web leads that qualify and close at optimal rates. |
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MIT Lead Follow-up Study:
This is a behavioral study revealing when sales representatives are most successful in contacting web-generated leads. This study reveals contact rates for time of day, day of week, and the odds of contacting web-leads in 5 minutes versus 30 minutes. |
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Salesforce.com Dreamforce Study ‘08 - How Long Does It Take Companies To Contact Web-Generated Leads?:
This is a study on 124 Dreamforce Sponsors who were audited in a ‘secret shopper’ evaluation using fictitious leads submitted on each companies website. Find out how long it took some of the biggest online companies to respond to their web-leads. |
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Omniture Summit Study ‘08 - Even the Highest Ranked Web Companies Don't Bother Calling You After Submitting Your Web Lead:
This is a study where responses were tracked from 5 separate inquiries made on over 500 top Web sites. Only 7.5% of companies responded by phone, 47% responded by email, and 45.1% never responded at all to any inquiry. |
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15 Time Wasters of Inside Sales and Lead Generation Departments:
This whitepaper highlights the 15 time wasters that are typical for inside sales and lead generation departments and provides ‘best practices’ to help you start eliminating the problems. |
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Impression Marketing™ – The Art and Science of Inside Sales:
This whitepaper focuses on 10 Steps for ‘Quadrupling Inside Sales Results’. You'll learn how your Inside Sales Representatives can start progressing a sale on every call whether they speak to a decision maker or not. |