SILICON SLOPES, Utah – July 8, 2014 – XANT, the leading cloud-based sales acceleration technology company, today announced that Dave Boyce has joined its executive team as vice president of product marketing.
Boyce will oversee global go-to-market strategy for XANT’s innovative suite of sales acceleration solutions.
Boyce has more than 20 years of technology strategy and marketing experience across public and private companies. He was vice president of marketing and business development for Boston-based SaaS 1.0 company, ProfitLogic, which used predictive analytics to optimize retail pricing and inventory levels. In that role, Boyce was responsible for company and product positioning, partnerships and alliances, and communications.
ProfitLogic sold to Oracle for $250 million in 2005, and Boyce stayed on for five years as vice president of strategy for the newly formed Retail division of Oracle, running product management and product marketing globally for a $300 million product line.
More recently, Boyce was founder and CEO of Fundly, the leading crowdfunding platform for social good, based in Palo Alto, California, and CEO of ZenPrint, the cloud printing platform based in Provo, Utah.
Boyce will report to XANT Chief Marketing Officer Mick Hollison.
“We couldn’t be more thrilled to have Dave join our team,” Hollison said. “The experience Dave brings in product, strategy and marketing will help XANT continue to leverage science to accelerate sales for the world’s top companies.”
“XANT’s customers are driving 30 percent to 400 percent increases in revenues by applying predictive analytics to the selling process,” Boyce said. “Our only constraint is our own capacity to run fast enough to keep up with customer demand — a challenge I am looking forward to tackling with the rest of the XANT team.”
Boyce holds a B.A. in German Literature and Philosophy from Brigham Young University and an MBA from Harvard Business School.
About XANT, Inc.
XANT offers cloud-based sales acceleration technology. The company provides the sales industry’s first comprehensive sales acceleration platform that creates high-performance sales teams with breakthrough technology including communications for immediate response, gamification for sales motivation, data visualization for an immersive experience with sales data, and predictive analytics for lead prioritization, hiring and more. The American Association of Inside Sales Professionals (AA-ISP) has recognized XANT as the SaaS provider of the year for four consecutive years. The company has been listed among the fastest growing companies by Inc. and Deloitte and as one of the top 100 private companies by AlwaysOn. XANT ranks No. 5 in the nation for jobs created in the software industry and No. 72 in the nation for jobs created in all industries by Inc. XANT has published leading research in the Harvard Business Review and Forbes. The company has been issued or allowed 10 U.S. patents and has 11 patents pending, with several focused on the areas of predictive analytics and machine learning. XANT enterprise customers include Fidelity, Microsoft, Groupon, McGraw-Hill, Marketo and more. To try the technology, visit XANT.