Building a Forecasting Strategy That Works

A 6-step guide to sales forecasting that takes the guesswork out of predicting pipeline

Revenue is the lifeblood of business, and companies need to plan their investments and expenses around revenue forecasts.

However, sales leaders consistently struggle to produce accurate forecasts.

The study of a quarter million sales opportunities showed us that only 28% of closed-won deals were predicted accurately 90 days out.

Companies need predictable growth, if they are going to succeed.

What Will You Learn in This eBook?

In the following eBook, we’ve mapped out the process to build a sales forecasting strategy that works for any company, regardless of size, product, go-to-market and structure of their sales team. This will pave the way towards having a solid process for your pipeline review calls and allow you to future-proof your business.

By downloading this eBook, you will learn:

  • How to define your sales stages
  • Determining sales stage probability: What is the likelihood of closing?
  • Establishing forecast cadence: How often you should meet for pipeline review?
  • Why sales forecasting is worse than flipping a coin.
  • Defining your sales stages and optimizing them: How do you close a deal?
  • Building forecasting categories and using standardized language across the company.


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Yes, we are sharing this resource with you and we hope that you’ll find it useful. By downloading this resource, you allow us to continue our work on uncovering the secrets of sales. If you are ever looking for information about sales best practices or want to understand the new trends in sales technology, we hope that you will remember the name InsideSales.com and contact us.


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