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How to Prioritize Sales Leads


How to Prioritize Sales Leads

While working with sales development teams, one of the most consistent and surprising gaps I see is in lead prioritization. With teams I’ve worked with, there is a disconnect between how the data suggests they manage their leads and how they treat their leads in reality. A study by MarketingSherpa found that 79% of leads […]

Sales Teams Taking Longer to Respond to Inbound Leads [New Research]


Sales Teams Taking Longer to Respond to Inbound Leads [New Research]

InsideSales.com has been performing ResponseAudits for more than seven years to determine how quickly and persistently sales reps respond to inbound web leads. In our latest research this year, we submitted leads to 4,723 companies’ web forms and tracked calls, voicemails and emails. This study gave us valuable insights into the industry’s lead follow-up practices […]

Why Your Automated Sales Emails Are Killing Your Results


Why Your Automated Sales Emails Are Killing Your Results

Sales teams are clearly still struggling to respond quickly to website leads. InsideSales.com Labs’ latest research shows sales leaders are trying to address this problem by relying on automated emails. While autoresponder emails go out much more quickly — they were sent 6,165% faster on average than personalized emails in our latest ResponseAudit study — […]

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