web analytics

Author: Brent Peters

2 Common Misconceptions About Predictive Analytics

There’s a lot of talk about predictive analytics and big data, but people often confuse the two. Big data refers to the mounting repository of information, whereas predictive analytics is the process that turns that data into something useful. In other words, predictive unleashes data’s potential through algorithms that can actually learn from themselves. This can have far-reaching benefits in anything from sales acceleration to crime fighting and health care. However, it’s not a simple process. In speaking with many different organizations and customers, I’ve found two common misunderstandings around data. Before any organization can make progress on the...

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InsideSales.com Automates Data Science Processes With Predictive Cloud

Schenectady, New York, is home to the most commonly used ZIP code in the United States. However, it’s not why you’d think. Its population of just over 65,000 doesn’t account for the millions of people who list Schenectady’s ZIP code as their own. What accounts for the discrepancy? Schenectady’s ZIP code is 1-2-3-4-5. Children writing Santa or those looking to create a fake profile online revert to this series of numbers, which dramatically distorts the popularity of the city. The messy world of data This example illustrates the complex nature of data. It can be too big, unstructured or...

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How InsideSales.com Uses Data Science to Automate the Sales Process

Imagine how successful your company would be if it could predict the future. You’d create perfect marketing campaigns and would always know which of your leads would become customers. It sounds too good to be true, doesn’t it? Not necessarily. Understanding customers with data science Every day we create 2.5 quintillion bytes of information, according to IBM. Instead of just storing all of that information away somewhere, organizations have realized it can be used to better understand consumer behavior and create predictive models. In order to build these models, organizations rely on the power of data science. Data science is...

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Modern-Day Microservices and Conway’s Law

Organizations which design systems are constrained to produce systems which are copies of the communication structures of these organizations. — Melvin Conway Microservices, a term coined by Martin Fowler, serve as a great tool and opportunity to help with the communication between teams and to bring focus to the overall system. This is for teams internal to InsideSales.com as well as external. It is not only giving InsideSales.com the ability to improve internal consumption of our services, but more importantly allows for the easier consumption of our technology services by InsideSales.com clients and our partner community. We are working on a...

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Dreamforce Analytics Cloud Keynote: Win With Wave

The Analytics Cloud Keynote — “Win With Wave” — was an excellent Dreamforce session. I walked away with a better understanding of the Salesforce Wave Analytics product. What I learned is that Wave does appear to be a very good BI tool, giving sales leaders and managers business intelligence and insights into what is happening in the sales pipeline to improve sales forecasting. This was their claim in the session and supported by their references from HMH, ASPCA and Verizon. It’s more of a current state, as well as a rearview look, at what has occurred and allows you...

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