The Power of Direct Mailers w/John Coe @B2BMarketing.com

Direct mail has long been considered an unsavory marketing practice. It’s also refered to as ‘junk mail,’ or ‘spam mail.’ Recently however, we’re looking at a resurgence of direct mail as a sales and marketing tactic. So, what’s going on? I went on the InsideSales.com Playmakers Podcast this week and discussed the direct mail trend with the VP of InsideSales Labs, Gabe Larsen. If you don’t feel like reading the entire story below, you can listen to the podcast.   Why Direct Mail? And Why Now? B2B marketing and sales staffs face two major problems at the beginning of...

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