C-Level Secrets – Tips for Connecting With the Top Brass

“Shoot for the moon. Even if you miss, you’ll land among the stars.” This familiar adage comes from Norman Vincent Peale, and has been used to inspire and motivate people around the world. Why, then, do salespeople seem to shoot for the clouds and land among the trees? Why are so many calls made and emails sent that don’t even attempt to connect with the absolute highest decision maker? Cold calling the CEO is difficult, but not impossible – if you know how to structure your pitch and how to get past gatekeepers. At Abstrakt we’ve scheduled more than...

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