The 4-Part Formula For Quality Prospecting At Scale

I was once swept up in the sweet promise of easy sales victory. I believed that I could write one message, blast it to 1000 people, and rely on the “law of large numbers” to carry me to quota. It’s a fantasy a lot of us tell ourselves when we are required to do our own prospecting. And it’s actually not so far from the truth. In reality, you can find scaled prospecting success through email and other communication without researching your prospects to death, but it takes a lot more work than you might want to believe. What...

Read More