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We live in a world of inside out marketing. We’re guessing at who we are talking to. We are guessing at what we should say to them. We need to rethink how we are engaging with the marketplace. Chief Customer Officer at Big Willow, Neil Passero poses the question, how many deals are you missing out on? Many of your buyers will not be in your CRM, they are not responding to your marketing program but they are out on the web searching for you, searching for services, or searching for competitors. This is the power of data and particularly intent and behavioral data and if you can use this data effectively you can grow your sales pipeline significantly.

In This Episode You’ll Learn:

  • The missing link in the sales process and why companies are missing out on a lot of sales deals
  • The power of data and how it can help you sell more
  • What is behavioral and intent data and how you can use it in your business

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