web analytics

Lead Response Infographic – How Many Touches to Make a Sale


Facebooktwittergoogle_pluslinkedin

Lead Reponse Management Infographic - How many touches to make a sale?

Inside Sales fundamentally changed with the ground breaking research first released in 2007 revealing best practices to responding to marketing generated leads.

The topic has lead to a Harvard Business Review article, Inc. Article, and countless others. It has been downloaded over eighty thousand times, and has initiated the Lead Response Management Industry. The following is an infographic of the key finding from the analysis.

Infographic - The Best Practices for Lead Response Management, by InsideSales.com
The Sales Insider – The High-velocity Sales Blog

Lead Response Management Study

Free Lead Resonse Management Study

Answer the question, “When should companies call Web-generated leads for optimal contact and qualification ratios?”

Receive email updates from the Sales Insider

Tags: , , ,

29 thoughts on “Lead Response Infographic – How Many Touches to Make a Sale

  1. Great infographic! I am curious what the major hurdles are for companies to correct this problem. Do most of them simply not recognize the problem, or do they recognize it but have other hurdles in the way?

    • Hi Paul, great question. We are preforming a follow on study with Harvard and Ohio State looking to find the answer to that question, and best resolutions. In the analysis, so far we see operational, political (internal politics), and technical as hurdles to solving the inability to respond quickly to marketing generated leads.

  2. Hi Dave,

    Interesting stats indeed. Is it safe to assume that the research carried out was based on US businesses? We are based in Singapore, so I am interested to know from a cultural perspective how the stats would measure up across the Asia & Pacific Regions.

    Thanks.

    Tim

  3. Great info graphic! We hear quite a bit that the consumer is changing. The 57/43 concept of the customer doesn’t want to engage with sales until they are farther down (57%) of the research path. I would love to see research on the contact/conversion data on MQL vs just a lead. If the person is just entering their research phase and you approach them to quickly what data shows the possible negative impact on this type of touch.

  4. Pingback: How to Get Quality Leads with Video and Salesforce Workflows | Salesforce Blog

  5. Pingback: How to Get Quality Leads with Video and Salesforce Workflows | Insightment

  6. Pingback: How and When to Follow up With All Types of Leads | WORTH SEO PANDA

  7. Pingback: How and When to Follow up With All Types of Leads | Marketing With The Pros

  8. Pingback: BtoBMarketers.frLeads generation B2B : comment les transformer en vente ? - BtoBMarketers.fr

  9. Pingback: The Ideal Healthcare Sales Candidate | JustJohnCrowley.com

  10. Pingback: Best Practices #2: The Golden Rules of Lead Management | Top Producer News

  11. Pingback: Don’t Leave Money on the Table | ListHubNews

  12. Pingback: Managing Leads Ventura County, CA

  13. Pingback: How To Get The Most Out Of Your eCommerce Leads - etailinsights

  14. Pingback: Don’t Leave Money on the Table | ListHub News

  15. Pingback: CRM for Real Estate: 6 Perfectly Actionable Follow Up Formulas - buy-sell-rent.asia

  16. Pingback: How To Scale Your Landing Page Strategy | Marketing Results

  17. Pingback: How To Scale Your Landing Page Strategy | Justin Slone Social Media Marketing

  18. Pingback: How To Scale Your Landing Page Strategy | Norman McGrath Conversion Rate Optimisation

  19. Pingback: Lead Management Best Practices [Infographic] – Marketing Results

  20. Pingback: Lead Management Best Practices [Infographic] | Justin Slone Social Media Marketing

  21. Pingback: Lead Management Best Practices [Infographic] | Norman McGrath Conversion Rate Optimisation

  22. Pingback: Top B2B Sales Questions, Answered: Following up the Right Way - LeadSift

  23. Pingback: 5 Qualities of All-Star Inside Sales Reps - SAVO

  24. “Always make at least 6 call attempts”. Over what span of time to be most affective? Six calls in the first week? Month? 3 months?

  25. Pingback: How To Get The Most Out Of Your eCommerce Leads | etailinsights

  26. Pingback: Three Communication Tips For Owning the Sales Call | Larry Prevost

Leave a Reply

Your email address will not be published. Required fields are marked *

Free Email Updates

Get the latest content first.

Privacy Policy

CLOSE