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One of the secrets of a good sales team is its DNA or team make up. Not many sales leaders focus on it but the ones who do often have a special team and special results. The reason many leaders don’t focus on designing the optimal team is because they don’t know how to do it. David Belden, regional sales leader for Google Cloud and his colleagues at Google have sought to change that. An Inc magazine article depicts the research and tests Google has conducted to try and determine how to design the optimal team and the results are fascinating. In this episode, David breaks down the article and talks about the steps sales teams need to take to create winning teams.

Links and Resources Mentioned in This Episode:

– David’s LinkedIn
– Google Article
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In This Episode You’ll Learn:

– What are the characteristics of a successful team
– What elements are most important for a sales team
– How can companies start building a team based on the principles of successful sales teams

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