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Everybody get’s a cold-call but not everybody handles it like Ralph Barsi at ServiceNow. Ralph has made a lot of phone calls in his day and rather than giving sales people a hard time, he takes the time to provide coaching. Recently, Ralph received a cold call after an event he visited and the result was a positive conversation about sales reps can best follow up after an event.

Links and Resources Mentioned in This Episode:

In This Episode You’ll Learn:

  • Ralph’s experience on the phone
  • What you should be thinking about for event follow-up
  • How you should approach a cold call

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