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If you’re not using Analytics and AI in your sales tech stack today, you’re falling behind the times and behind your competition. Most high-performing companies are already using advanced analytics for lead scoring, forecasting, and amazing productivity increases. To truly harness the power of predictive analytics in sales, companies need to focus on the areas where they can create the most value, and implement it wisely. In this session, Maria Valdivieso from McKinsey & Company joins us to talk about her learnings and experience with advanced analytics.

Links and Resources Mentioned in This Episode:

–  AI Case Study
Maria’s LinkedIn

In This Episode You’ll Learn:

– How predictive sales software helps you target right customers
– Why software can be better than people at people management
– How analytics reduces churn and maximizes customer lifetime value
– How you can effectively implement advanced analytics

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