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Predictive Analytics


2 Common Misconceptions About Predictive Analytics


2 Common Misconceptions About Predictive Analytics

There’s a lot of talk about predictive analytics and big data, but people often confuse the two. Big data refers to the mounting repository of information, whereas predictive analytics is the process that turns that data into something useful. In other words, predictive unleashes data’s potential through algorithms that can actually learn from themselves. This […]

Modern-Day Microservices and Conway’s Law


Modern-Day Microservices and Conway’s Law

Organizations which design systems are constrained to produce systems which are copies of the communication structures of these organizations. — Melvin Conway Microservices, a term coined by Martin Fowler, serve as a great tool and opportunity to help with the communication between teams and to bring focus to the overall system. This is for teams internal to […]

Sales Teams Investing in Predictive Analytics, Salesforce Research Shows


Sales Teams Investing in Predictive Analytics, Salesforce Research Shows

When Salesforce Research asked 2,300 global sales leaders which new technologies they plan to adopt in the next 12 to 18 months, predictive analytics emerged as the clear winner with a projected growth rate of 135%. Sales teams are investing in data science to gain a competitive edge, the Salesforce research showed. In fact, high-performing […]

Predictive Dialers vs. Predictive Analytics


Predictive Dialers vs. Predictive Analytics

Just like professional athletes, sales professionals need state-of-the-art equipment to elevate their game and outplay the competition. Some organizations have turned to dialing technologies like predictive dialers, which work to determine how many lines to dial in order to get a response. Unfortunately, predictive dialers are a 30-year-old, outdated technology suffering from many limitations and even […]

Big Data for Sales (As Seen on Salesforce Live)


Big Data for Sales (As Seen on Salesforce Live)

Predictive analytics can decode the human genome, predict who you will fall in love with, and detect international fraud. It’s also been used to optimize marketing. But can it help sales? Salesforce.com thinks it can, and the company recently announced its Analytics Cloud to underscore that belief. Salesforce also invited InsideSales.com, which has been using […]

InsideSales.com CMO Mick Hollison Reveals How Sales Teams Are Leveraging Predictive Analytics


InsideSales.com CMO Mick Hollison Reveals How Sales Teams Are Leveraging Predictive Analytics

It’s getting harder and harder to distinguish sales from marketing. Glenn Gow, from Crimson Marketing, recently interviewed InsideSales.com CMO Mick Hollison on the Moneyball for Marketing podcast to address this timely topic. Hollison revealed how smart sales teams are taking a page from marketing’s playbook by using predictive analytics and big data to close deals […]

13 Insanely Useful Predictive Analytics Resources


13 Insanely Useful Predictive Analytics Resources

Predictive analytics holds a lot of promise for the modern sales and marketing organization. Smart companies are investing in the power of Big Data to pinpoint the most profitable prospects. But it also raises tricky questions and creates new challenges. The technology that enables us to glean unprecedented insights from data is advancing at a […]

Dialer Software Forecasts B2B Sales Based on the Weather


Dialer Software Forecasts B2B Sales Based on the Weather

Does the weather affect the chance of getting a prospect on the phone? InsideSales.com CEO and Founder Dave Elkington thought it might and decided to test his theory. InsideSales.com is commonly known for its dialer software, PowerDialer, that has helped customers improve contact rates by up to 65 percent, increase call volumes by up to […]

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