How do you keep millennials engaged on your sales team?
Generation Y, as millennials are known, is a group of connected, diverse collaborators, shaped by 9/11, texting and the recession, according to the U.S. Chamber of Commerce.
As millennials quickly climb the corporate ladder, they are transforming sales floors in profound ways.
Josiane Feigon, founder of TeleSmart Communications, recently released a report on 15 inside sales trends related to this generation of young professionals. Here are three quick tips from her report, “#Millennial Sales Talent — What’s Next for the ‘What’s Next’ Generation in 2015?”
1. Eliminate talking heads
Want to engage millennials? Keep your sales training high energy and fun. They really aren’t interested in a bunch of “talking head” mumbo jumbo. They prefer peer-to-peer collaboration and activities. Sales gamification tools serve up strong motivation.
2. Prevent poaching
CSO Insights predicts that in 2015 inside sales teams will experience the highest voluntary turnover rates in the past decade. It’s getting harder and harder to find and keep the right talent. Put plans in place to prevent poaching.
3. Recruit power users
Millennials are adopting new sales tools, like LinkedIn and Salesforce. This is good news for inside sales leaders because, as you know, some of your other reps haven’t been quite as receptive. Encourage your reps to become power users because that’s when they’ll fully leverage these tools to accelerate sales.