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How Salesforce Fuels the Sales Revolution


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IDC Salesforce StudySalesforce has completely transformed how the world’s top companies sell. A new International Data Corporation (IDC) study confirms this by revealing the worldwide Salesforce economy will enable 1.9 million new jobs and $389 billion in new revenue over the next five years.

All of this incredible economic growth began with the simple idea that sales teams could achieve greater results with less cost by hosting their technology in the cloud.

Salesforce has fueled a revolution in selling by championing the innovative software-as-a-service (SaaS) model. They were the first to outsource the headaches and hassles of supporting the technology needs of the sales department so companies could spend more time selling.

Salesforce plowed the deep snow by being the primary pioneer of this compelling business model, opening the door for companies like InsideSales.com to deliver exciting new sales acceleration technologies.

A new era of customer success

Through its partnership with Salesforce, InsideSales became the first company in the world to develop a cloud-based dialer that worked seamlessly inside a cloud-based CRM. This innovation allowed sales leaders to leverage the quantitative data from call center technology with the qualitative data of customer relationship management software.

It also allowed InsideSales to develop a first-of-its-kind predictive analytics and machine-learning engine that has taken the science of selling to a whole new level. InsideSales customers can tap into the power of more than 100 billion sales interactions to instantly make their sales teams smarter and more effective.

For example, Apttus CEO Kirk Krappe reported that his company’s sales teams have used the predictive power of InsideSales’ self-learning engine, Neuralytics, to achieve the following results:

  • 80 percent more conversations
  • 55 percent more appointments
  • 200 percent increase in sales

That’s just one prominent example of the transformative power of data + science in the world of sales.

None of this would be possible without Salesforce and its unrivaled ecosystem of sales acceleration apps and world-class systems integrators, like Accenture, Bluewolf, Appirio, CRM Manager, Vertical Relevance and Astadia.

Here’s to another five years of amazing growth and opportunity.

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