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The Coming of the InsideSales Revolution

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Real revolutions–the ones that definitively change the way we work and live–rarely start in executive board rooms. They almost never start from profit-analysis reports, pipeline review meetings, training agendas, or marketing demographic outlines.

A revolution isn’t about creating a “brand,” or “engagement,” or “measurable metrics” (though in many cases those come later).

It’s not about who has the best “spin,” the best PR, or the best prime-time network ad slot.

It’s about an idea.

An idea, and people that believe in them so strongly that the idea becomes reality.

Revolutions don’t happen by accident. They come because the time, the place, and the circumstance demand it, and the people in the center of it can’t bear the thought that things might remain the same . . .

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