I’m often asked by salespeople and business owners alike about ‘the pitch’: “How do I create an elevator pitch that actually generates more business?” If you spend time thinking about your elevator pitch, I have bad news for you: you’re wasting your time. My problem with the elevator pitch is that nobody cares about you […]
Something short and sweet today for teams doing lead generation:
We’ve all heard the concept of the “elevator pitch”–A concise, high-impact statement designed to convey the identity and value of your company/product/brand in the space of 30 seconds or less (some say as little as 10).
For example, “At InsideSales.com, we empower sales reps to take control of their prospecting and fill their pipelines faster, and give managers better insight into the process while it happens.”
The value of such a statement, obviously, isn’t that it’s actually going to be used to pitch a VC board member on an elevator (although if you’ve actually done this and gotten funding, that would be a great story and I’d love to hear it). The value is that an “elevator pitch” lets you boil down a core message into something easy to digest, but still demonstrates key touch points that communicate how you serve a prospect’s potential needs . . .