Want to get something done? Make it a No. 1 priority. It seems that priorities 4 and 5 could be addressed “between the cracks.” But we all know that never happens. Talking about it won’t make it happen, more encouragement won’t make it happen. Priorities 4 and 5 will not happen. Stop fooling yourself. Clayton […]
It’s the epic question for sales and marketing alike after any large tradeshow, event or webinar: What is the return on our investment and why didn’t we see an uptick in our sales? With webinars gaining popularity as a way to gain new leads, I wanted to share some best practices on how to ensure […]
Does your sales team have enough high-quality leads? If so, your peers envy you. In 2012, InsideSales.com released a research study showing that 56.9% of inside sales managers ranked “finding good leads” as their No. 1 problem. We just updated this research for 2015, and you can see the latest results on Forbes. The findings […]
Something short and sweet today for teams doing lead generation:
We’ve all heard the concept of the “elevator pitch”–A concise, high-impact statement designed to convey the identity and value of your company/product/brand in the space of 30 seconds or less (some say as little as 10).
For example, “At InsideSales.com, we empower sales reps to take control of their prospecting and fill their pipelines faster, and give managers better insight into the process while it happens.”
The value of such a statement, obviously, isn’t that it’s actually going to be used to pitch a VC board member on an elevator (although if you’ve actually done this and gotten funding, that would be a great story and I’d love to hear it). The value is that an “elevator pitch” lets you boil down a core message into something easy to digest, but still demonstrates key touch points that communicate how you serve a prospect’s potential needs . . .