SAN FRANCISCO, DREAMFORCE 2012, Sept. 18, 2012 – InsideSales.com, Inc. the leading cloud-based provider of sales automation and analytics for inside sales professionals, today announced the launch of PowerSocial™, four new social media communication tools in its PowerSuite™ to help salespeople improve sales results. These include Twitter, Google+, and Facebook capabilities all in the same interface with their flagship PowerDialer for Salesforce 5.0 platform.
InsideSales.com released PowerSocial at their VIP press event Monday at the W San Francisco and will be demonstrating it at booth #322 during Dreamforce Sept. 18-21.
Social selling leveraged with predictive analytics.
Whether it’s a first contact or a follow-up opportunity with a prospect ready to “connect” via Twitter, Facebook, or Google+, PowerSocial for Salesforce enables the sales rep to learn about and engage with prospects more intelligently by allowing the automatic capture, log and report of social interactions on the salesforce.com reporting tool.
“InsideSales.com extends its unique blend of convenient access within Salesforce, with the ability to log and report on each sales rep’s social media contact effort,” said David Elkington, CEO and founder of InsideSales.com. “InsideSales.com is the only sales enablement tool that can report across social media contacts, with the goal of improving contact rates by learning which channel is the most effective communications medium for each person in a rep’s contact pool. Our next step is applying this reporting capability to our underlying predictive analytics platform.”
Success in sales comes with understanding and addressing the nuances of targeted prospects. Today that extends to the communication medium of choice – phone, email, or social networks. Previous research has shown that a fax out pulls an email 7 to 1. A voicemail out pulls an email 24 to 1.
“As most sales managers know, getting a sales rep to use social media effectively is difficult,” Ken Krogue, President and co-founder of InsideSales.com, said. “PowerSocial is a communications tool. It eliminates this problem. With the addition of social communications, sales reps now have seven different ways to communicate with prospects – phone, fax, email, text, voicemail, Google+, Twitter and Facebook. Each has its own points of leverage and response ratios.”
Twitter, Google+ and Facebook Capabilities
Within Twitter, a user can send a Tweet and view recent twitter feeds. If there is a link in a tweet, PowerSocial opens the link in a new window. Reps can also view message postings and public profiles within the Google+ and Facebook interfaces.
In addition to PowerSocial, InsideSales.com is also releasing PowerText™ during Dreamforce. Both applications increase communications options for sales reps and give them the tools they need to capture, log and report progress. Ultimately, this streamlines and improves lead closures and increases sales results.
About InsideSales.com, Inc.
The leader in sales automation for remote sales professionals, InsideSales.com delivers a high velocity sales platform enabling inside sales representatives to respond to Internet generated leads in five minutes or less. The need for this rapid response was identified in research originally conducted by InsideSales.com in conjunction with Dr. James Oldroyd and has been published in Harvard Business Review, Inc., and Forbes.com. The PowerDialer platform, designed for business-to-business and high-end business-to-consumer sales environments, has been the most popular dialer app on the salesforce.com AppExchange for over five years. InsideSales.com enterprise customers include ADP, BMC Software, Dell, Gannett Local, Inc., Marketo, ON24, Re/Max Cornerstone, Seagate, Groupon and more they can’t tell you about. To learn more, visit: www.insidesales.com.