Digital Sociology: A Science and Discipline for Gathering Intelligence on Target Prospects and Buyers

Developing accurate buyer personas is a key component of effective selling, yet amounts to nothing more than guesswork in the absence of good data.

Read this report to learn:

  • Objective, data-driven approaches to determining what buyers want
  • Establishing the top priorities of key buyers
  • Understanding the importance of title level and title function

Written in conjunction with mPath Discovery, this study offers analyses sales leaders need to read.

To listen to a discussion of this topic, check out the Sales Acceleration Show podcast.

Buyer Persona Research