Developing accurate buyer personas is a key component of effective selling, yet amounts to nothing more than guesswork in the absence of good data.
Read this report to learn:
- Objective, data-driven approaches to determining what buyers want
- Establishing the top priorities of key buyers
- Understanding the importance of title level and title function
Written in conjunction with mPath Discovery, this study offers analyses sales leaders need to read.
To listen to a discussion of this topic, check out the Sales Acceleration Show podcast.