[Executive Summary] High Impact Mailers

Done right, direct mailers are an effective method of generating responses from B2B prospects. We surveyed over 300 industry professionals to understand how direct mailers have been used as a powerful business-generating tool in their organizations. In this executive summary you will get a preview of our full-length study, which addresses important questions such as
  • How are companies across industries using direct mailers to drive growth?
  • What barriers prevent companies from using direct mail?
  • How do mailer response rates compare with those of other communication methods?
  • What types of mailers are most likely to elicit a response?

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