[Executive Summary] High Impact Mailers

What Are the Most Effective Ways to Use Direct Mail? Direct mail is a powerful technique when targeted correctly. In this executive summary  you'll find a preview to an upcoming full survey that address the following questions:
  • How are companies today executing direct mail campaigns?
  • What are the most common challenges to sending direct mailers?
  • How are different types of direct mail perceived by their recipients?
  • What types of direct mail are most likely to elicit a response?

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