Leveraging Account-Based Marketing and Account-Based Sales in the Enterprise

 

High-performing sales development professionals know they can’t rely solely on marketing to cast a wide net and find the perfect buyer. If they want to be successful, sales development professionals must master a more targeted approach and go after the big fish themselves.

In this webinar, you’ll learn:

  • How to move beyond the high velocity sales model to account-based selling strategies
  • How to build a pipeline of targeted accounts
  • What you must do to expand existing relationships quickly
  • How you can discover and connect better with more decision makers
  • Latest digital sociological research on the interest, attitudes and opinions of account-based sales personas

Watch the webinar