In the era of digital sales, it seems like we’re all impatient and expect an instant response to everything. But should sales professionals respond to ALL inbound leads immediately? What is the ideal lead response time? How do you deal with inbound leads in an account-based model, versus a high-velocity sales model?
These are questions sales and marketing leaders are debating with their team every day and the answers are not always easy.
In this session, we review the market debate about how to respond to inbound leads and fill you in on the top 10 things you need to know when following up on marketing generated leads.
In this session you’ll learn:
- How companies are responding to inbound marketing leads today
- What’s the sweet spot for the ideal lead response time
- The strategy and data behind a lead follow-up cadence customized to your unique go-to-market plan