How to Run Your Own Prospect Scoring and Cadence Strategy

On average, sales reps make 4.47 attempts to try to reach a decision maker, but that’s usually not enough. Using the optimal cadence can increase your results by up to 110%, according to InsideSales.com Labs research. Learn the latest in split-testing strategies for predictive lead scoring and how to build it and apply it to your team’s cadence or playbook strategy. In this webinar, you will learn how to:
  • Profile Your Target Accounts
  • Develop Your Buyer Persona Matrix
  • Qualify the Pathway to Power
  • Build Your Prospect-Scoring Model
  • Run Your Optimal Cadence

Watch the webinar