[Infographic] Sales Development in 2017: Quota Attainment is Only 64%

Sales development reps (SDR) are the engine that fuel your pipeline with qualified leads. They have about 14 meaningful conversations with customers or prospects every day and send dozens of emails and voicemails. However, not all are able to reach their quota. Companies report an average quota attainment of only 64 percent for SDR’s, shows research from InsideSales.com.

Sales Development in 2017 – How 900 Companies Do SDR

The State of Sales Development focused on 900 companies and reviewed the four elements of building an optimized sales development organization: structure, technology, people and pipeline.

Check out our infographic to learn:

  • What kind of quotas sales development reps are looking at today
  • How many conversations they have per day
  • How many phone calls, emails and voicemails they send on average to get in touch with leads.

This study was created by InsideSales.com in partnership with SalesForLife, BridgeGroup, Drift, Datanyze, OneMob, and Tenbound. You can download the executive summary of the study here.

state of sales development 2017 infographic

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