Sales Research: 2 Steps for Maximizing Sales

Learn the Best Practices Reported in,, and HBR.

Five years ago we worked with Professor James Oldroyd — at the time a Visiting Research Fellow at MIT from the Kellogg School of Management — to answer one question: “When should companies call Web-generated leads for optimal contact and qualification ratios?”

Download this 2012 retrospective and learn:

Sales Best Practices Research Paper.

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