B2B selling is in the midst of a revolution, and this revolution is being shapped by modern trends and disruptions. One such trend is the shift from an art-based B2B selling motion to a data-driven B2B selling motion.
Join Earl Fitzhugh, Associate Partner at McKinsey & Company, as he discusses this modern data-driven B2B selling motion. Earl will walk through the four principles leading edge companies are doing right in their go-to-market strategy.
Join the webinar now to learn:
- The four things to nail in your go-to-market strategy
- Trends happening in the B2B selling revolution
- Tips and tricks to nail the Science of B2B Selling