State of AI for Sales and Marketing

What Leaders Need to Know About the Coming AI Revolution

Artificial intelligence is one of the factors driving change in the corporate environment, where it is slowly gaining ground. Executives are looking forward to AI fulfilling a promise of increased productivity and revenues, and an increasing number of people are reporting to using AI in their personal life and at work. But how hard is it to apply AI in the real world to produce meaningful revenue and productivity lift? And why aren’t more companies using it?

To understand how the attitudes towards artificial intelligence are changing and how adoption rate is growing, launched a survey of over 600 sales and marketing leaders, in collaboration with the Sellinger Group.

The results have been published in the “State of AI for Sales and Marketing 2018 Report,” a comprehensive research study that shows exactly what leaders are doing to grow their business using this technology.

What Will You Learn in This Report?

The survey shows that sales automation, big data and AI are the biggest trends this year, and that an overwhelming majority of leaders (90%) have the expectation that AI will improve sales performance. On average, sales leaders expect a 38% improvement in performance from AI.

By downloading this report, you will learn:

  • How much adoption has grown for AI in our personal and work lives
  • Why over 90% of leaders expect that AI will improve sales performance
  • Why sales and marketing have the most benefit out of AI implementation
  • Which are the sales and marketing roles most impacted by automation
  • Why over half (57%) of companies are not currently using AI
  • What are the most common obstacles in companies when implementing AI


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We work hard to create content which offers useful and actionable insight about sales best practices and what makes a successful sale. Our research department, InsideSales Labs, creates studies which have been published in outlets such as Harvard Business Review, CIO Review and Forbes, and we are proud to continue this work to understand more about the sales industry. By giving us your information, you allow us to send you this valuable offer, and other information that we think will help you in your professional goals. Read more about our privacy policy here.

Is this really free?

Yes, we are sharing this resource with you and we hope that you’ll find it useful. By downloading this resource, you allow us to continue our work on uncovering the secrets of sales. If you are ever looking for information about sales best practices or want to understand the new trends in sales technology, we hope that you will remember the name and contact us.


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