Every sales mentor and author on the planet will tell you (and they’d be right) that cold calling is one of the least effective methods of generating leads and sales. Client referrals, inbound marketing-generated leads, and old client / prospect lists are almost always going to produce more viable sales opportunities than cold calling a VP-of-something-or-other to get them on the phone.
But unless you’re a rep with a 6-digit-salary working for a Fortune 500, chances are there’s going to be a lot of times when you’re not going to have enough warm leads “just kicking around” in your CRM system to avoid cold calling entirely. And if you’re a lead generation agent, cold calling is often one of the core functions of your entire job description.
Here are some of the best sales techniques to help get you started.