The ability to better predict who your next customer will be and what it will take to convert them is the ultimate competitive advantage. But who benefits most from predictive software, marketing or sales?
Join two industry leaders as they answer 4 pressing questions about predictive software:
- What data signals are crucial for defining your best customers?
- How can you identify the top new market opportunities?
- How can you anticipate what your prospect or customer intends to do next?
- Who needs predictive software more? Marketing, sales, or both?
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