How to Navigate B2B Sales and Reach Decision Makers

Featuring Steve W. Martin, founder of the Heavy Hitter Sales Training Program and foremost expert on sales linguistics.

Success in B2B sales relies heavily on your ability to influence people and navigate to key C-Level decision makers. Wanting to know what sets the best apart, Steve interviewed thousands of top salespeople and key decision makers to determine what works and what doesn’t.

In this webinar you’ll learn:

  • Top reasons B2B salespeople lose
  • How decision makers think, evaluate vendors and select the winner
  • Key moments during sales cycles when deals are won or lost

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