Forecast Accuracy: Combining Human and Predictive Elements

Dana Therrien, Research Director at Sirius Decisions

An accurate B2B sales forecast is built on three pillars: tools, process and human behavior. Sales leaders have spent billions of dollars and thousands of hours solving the first two, but they’ve barely scratched the surface of the third.

In this webinar you will:

  • Understand the effects of intuition-based forecasting and how your reps should develop their forecasts
  • Gain practical advice on structuring forecast processes, models and reporting to significantly improve forecast predictability and accuracy
  • Learn how other organizations are using predictive analytics to improve opportunity management, increase win ratios and reduce sales cycles

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